Row Britannia is an inclusive (adaptive sport) mental health, fitness and wellbeing challenge by The British Inspiration Trust (BRIT), for teams throughout the UK to raise vital funds and positive awareness.
Unite and Row for UWE Bristol as part of Feel Good Feb. Hop on a rowing machine in the Business School Atrium in the month of February to take part in Row Britannia, raising awareness for Mental Health and fundraising for Sports Relief. The challenge is to row 2,020 miles (3,251 km) collectively as a University by 13 March 2020 - get involved!
We created a 3D world featuring the key landmarks around Bristol. As the rowers complete their miles, they row through a 3D world featuring the key landmarks around Bristol. Us at PlayWest created this world, along with the interfacing between the rowing machines and input and tablets to display live data.
Through an extraordinary collaboration of partner organisations, Row Britannia will provide a UK-wide platform, campaign and event that will bring together universities, colleges, education and sports governing bodies, British Sporting Icons and communities.
The Row Britannia Challenge for Sport Relief has the potential to involve every university and college student in the UK. If every university and college enters a team and raises £3000, they could raise a total of £1.5million for Sport Relief.
In addition to raising vital funds, the positive awareness of mental health, fitness and wellbeing that they would raise within their communities could be extraordinary.